Can you doodle me? Google me or just tweet me. Gone are the days where information was got through high efforts or based on the flight skills of a pigeon. What we have now is a click or touch on compact gadgets. Trendy I phone users see Android users as geeks.

Your desirability can be measured by the friends you have and the number of likes on face book. There is great innovation of how information is passed and received .Communicating the information to people is the real challenge at the moment as you share them everywhere like facebook, twitter, stumbleupon, LinkedIn

Effective facts shared amongst the wrong community or too much is considered as misinformation. Marketing practitioners are constantly researching to get maximum outreach. As I write about this more. I wanted to highlight some insights on how you can use social media or any exchange of facts effectively:

Define your goals:

What’s the key objective of your communication and what you want to achieve through this message Identify your Target audience:

Location. By city, state, province, or country.

Demographics. By age range, gender, language or marital status (you can even target users based on their birthdays)

Likes and interests. For example, if I indicate on my profile that I enjoy reading. Company that sells books would benefit for including that term in their ad campaign.

Education and work. You can direct your campaign to students in a specific college or people with a particular level of education.

Patterns of their thoughts and exchange of ideas

Create your message: After you have step 1 and step 2

Online marketing tools:


A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.

Social media: Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.(face b book, twitter LinkedIn

Twitter is an online social networking and micro blogging service that enables its users to send and read text-based posts of up to 140characters, informally known as “tweets”.

Earlier people were not aware of the problems of the environment. Forums were not present to resolve the matters. Now the issues are transparent and people are constantly finding solutions to make it better. The access of knowledge and study has aided people to enhance the business and biological ecosystem live-able.