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There could be so many things we could do in different ways and the one thing, which sets us apart, is the challenge? As I begin to write this article, I feel sorry for the techno-lovers of the world that will miss Steve Jobs terribly.

The new Apple Iphone4s mesmerizes me just like all of you. There is a great deal of strategic thinking in the way Apple communicates and Jobs has been appreciated for his marketing acumen, and he brought in changes even to the advertising world with his ad campaign` Think different’. Apple had an apple’s eye on the virtual assistant Siri several years ago. When it launched its PC in 1987, it had an application called knowledge navigator apparently has the same operations like Siri, which is the most attractive feature in the IPHONE 4s launched on October 4. This is creating a lot of hype online, and it makes us to wonder how could apple think of virtual assistant decades ago? Apple knows to market their innovative technology and intrigue its audience by leaving all of us with so many questions- will there be a face book application though you can stack up your news like a library to read it later, and it has a high pixel camera that is better than your canon.

The challenge is not only bringing in innovation in product and effectively marketing it too…!

Innovation in marketing is like what the great Steve jobs quoted “I think if you do something, and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.

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