| Core Function |
Examines data to find patterns, answer questions, and make predictions.
|
Designs how data and insights are visually presented so people can understand and act quickly.
|
| Nature |
Analytical – focuses on what the data says and why.
|
Communicative – focuses on how to show the data and to whom.
|
| Primary Goal |
Produce accurate insights and recommendations based on data.
|
Turn insights into clear, intuitive visuals that drive decisions and action.
|
| Typical Questions |
"What happened?", "Why did it happen?", "What will happen next?", "What should we do?"
|
"Who needs to see this?", "What do they need to decide?", "How can they grasp it in 5 seconds?"
|
| Input |
Raw datasets, databases, logs, transaction records.
|
Processed metrics, key insights, user needs, decision contexts.
|
| Output |
Tables, statistical models, written reports, forecasts, recommendations.
|
Dashboards, charts, infographics, interactive visual interfaces, visual alerts.
|
| Approach |
Uses statistics, query languages, and models to analyze and interpret data.
|
Uses design principles, layout, color, and interaction patterns to encode information visually.
|
| Key Skills |
Statistics, SQL, programming (Python/R), hypothesis testing, critical thinking.
|
Visual design, information design, UX/UI, storytelling, layout, typography, color theory.
|
| Typical Tools |
SQL, Excel, Python/R, statistical packages, BI tools for analysis.
|
Tableau, Power BI, Figma/Sketch, D3.js/other visualization libraries, dashboard builders.
|
| Creativity |
Analytical creativity (new metrics, new ways to slice data).
|
Visual and narrative creativity (new ways to represent and explain data).
|